Three Steps to An Endless Summer
/
Summer is coming and that usually drums up memories of long relaxing getaways to the beach or mountains, time with family and friends, and freedom from the demands of a business…even if for just a few days. If that is starting to sound more and more appealing, it might be time to take a serious look at bringing on a motivated successor. This does not mean your exit is imminent, it simply allows you some additional flexibility to evaluate who you might invite to assume more management and leadership responsibilities, and when you might be ready to reduce your level of responsibility in the business and create your endless summer. Ultimately, it gives you the opportunity to evaluate your timeline and confidence in an exit strategy.
First - Who?
The usual suspects include family members, key employees or third party buyers. But your business isn’t ‘usual’. For your business, you need to consider what matters most to you. If you want the business to provide for your family, you have to realistically consider whether the family member(s) has the skills and experience to run the business profitably and sustainably. Are they motivated enough? Can you afford the options on a ‘sale’ to the family member and still fund a retirement lifestyle that meets your personal needs?
If you want the business to benefit your key employee(s), you have to realistically consider whether they have the skills, experience and motivation to run it? You also have to figure out what a ‘sale’ to them will look like and whether you can afford to do it.
Financing your Endless Summer
Most business sale transactions occurring between owners and family or key employees will be financed, in part or whole, by the owner. And, these are the most complex and challenging transactions to work through. Why? Selling your ‘baby’ to family or loyal employees is so emotional. Your deep connection to them is what makes the sale so gratifying and yet for the transition to work for all, it requires you to let go and accept a different leadership model. It’s easier to do that with someone you are not emotionally connected to. Are you prepared to release the reins over time, while financing their strategic direction?
Building Value: your Endless Summer
If a third party buyer is the best option for you, you need to build your strategy now. This is the most time consuming of the three options because you have to find them, negotiate and then sell. Starting now allows you to test interest, seek prospective buyers, and get feedback on the value of your business to a third party. We know it’s valuable to you, but what will someone else pay for it? With that information, you can choose to invest another 2 – 5 years or even 5 – 10 years, to make the timing and valuation of your business sale work for you.
Is it time for Your Endless Summer?
You’ve invested in your business. Now invest in your life. It’s your time.

That’s not the word that comes to mind for most people when describing a future without the responsibilities of running a business. It’s not the word that comes up when imagining a life with the time to do whatever you want to do, and sufficient financial reserves to fund a range of options. So why is that the word I hear most often?
Often, business owners confide in me about their plans for succession and how they are thinking about a full, or some sort of partial exit. Whether they are 55 or 75 years old, the most common emotion they express to me is fear. Despite a successful, financially rewarding career as an owner, this is a major life change, and they have fear. In some cases it’s a subtle gnawing fear – more of an uncertainty about getting started or a discomfort thinking about ‘what’s next’, making it easy to go on with business as usual. In other cases it’s a constant stressor as worries about finding that right buyer/successor, , concerns about fully funding their lifestyle in retirement, waning energy levels, or what to do with endless hours of free time permeate sleepless nights or creep in during the busyness of the day.
I am a big fan of the year-end review. Yes, we are already into 2014, but it’s not too late. We all need to take an hour or two to evaluate – did you do what you said you wanted to do in 2013?? Did you get the results expected? This year, I suggest you add another review. Do a review of your belief systems. Are they serving you? Or are they holding you back?
What do I mean by belief systems? Well, we have belief systems about everything. About what it means to be a good mom or dad; what it means to work hard; about how we should treat people; even what the expected response time is to an email or a text message. These beliefs govern everything we do from the moment we wake up in the morning until the moment we go to sleep at night, and sometimes they inhabit our dreams. So if they are so pervasive, and influence every action we take over the course of a day, shouldn’t we give some thought to whether they are serving us or not?