Okay. I am going to put you on the spot:
How long is the average person’s attention span?
A: 7-15 seconds!
Yikes… I’d better hurry up and cut to the chase:
When you get asked the inevitable question: “What do you do?” Do you have a good answer?
Remember, it’s about quality not quantity. You need a 30 second elevator pitch that you know like the back of your hand. Within the first 15 seconds people will decide whether they will actually pay attention to the next 15 seconds…or if they will just politely zone out. We’ve all seen it! The dreaded "faux face":
- head slightly slanted to the side
- insincere half smile
- distant eyes
- that slow constant nod
Stop subjecting yourself to that! You can do this! Your intro should leave people wanting more. Keep it short and enticing! State your name, your company, who you serve, and what problems you solve or what uniquely differentiates you from everyone else who sounds like they do what you do. It’s as simple as that!
Challenge yourself to perfect your 30 second elevator speech this week. Heck! Practice in the mirror if you need to. Time yourself! When you are ready, try it on an actual human.